Better Links
Persona

My name is Jacob and I’m a fourth-year business administration student who is blind and a confident technology user.
I use a screen-reading program (JAWS) to access electronic text materials, as well as an audio-recorder to “take notes” in class.
I am 28 years old and can’t wait to get my last few classes out of the way so I can start my career!
I share an apartment with my girlfriend.
Image and persona courtesy Student Personas. Used under CC-BY-4.0 license.
Jacob uses headings and links to browse and skim webpages. Writing informative link text is essential for Jacob but helpful for all users.
Hyperlinks
Accessible link text is essential for screen reader users to navigate content. Better written link text also helps all users understand the purpose and destination of links.
| Bad Link Writing | Better Link Writing |
|---|---|
| Read this article about how US student protests have taken the morally correct stance throughout history. | The Guardian reports that throughout history American student protests have chosen the morally just side. |
| Not only are the students morally just, remember they are protesting in part because Israel has destroyed every university in Gaza, read more here. | Attempts to discredit student protests are largely an intentional effort to distract from Israel's intentional destruction of every university in Gaza. |
| Click here to read the UN's concern about scholasticide. | United Nations experts are deeply concerned with Israel's deliberate scholasticide. |
| For any conscious person, Israel's slaughter of Palestinians is at minimum https://www.un.org/en/genocideprevention/ethnic-cleansing.shtml. | Israel's slaughter of Palestinians meets the United Nations definition of ethnic cleansing. |
| To learn more about the ethnic cleansing of Palestine, read https://twist.langara.ca/record=b1118730~S1. | For more information, consider Israeli academic Ilan Pappé's The Ethnic Cleansing of Palestine. |
The following video is a demonstration of screen reader software reading the above links. The order starts with a poor link followed by a better written link to the same destination. This sequence continues as the screen reader moves down the table. The video concludes with a demonstration of the links list, which allows screen reader users to see all links on a page.
To learn more about effective linking, read Accessible Links in the Accessibility Handbook for Teaching and Learning.